No corporate sponsors. No permits. No race fees. Just racing in its purest, most unadulterated form. With UnsanctionedRacing.com, we gave runners an online toolkit to create and host their own races. The best part? If they got enough people to register, we'd sponsor their race by sending them race bibs, finish line tape, shoes and more.
Okay okay, these were totally sanctioned. We got the word out through running magazines and got a lot of conversation buzzing in running forums.
I love it when I can turn something into something else, if that makes any sense. Instead of just a print spread, we thought this would be a great opportunity to turn it into a tool somehow to get people running and competing. How about a race bib?!