Waze Knows Campaign

Is there traffic up ahead on Katy? Maybe an accident on 45? Or a truck full of stuffed bunny rabbits spilled all over Memorial Dr? Waze knows! We ran a focused campaign directly to the people of Houston, a city where we thought a little more Waze could be helpful. A little more real time road alerts, a little more of an idea on how to avoid delays, a little more of Houston’s sanity saved.

WAZE FILM

Whether it’s potholes, police, traffic or objects in road, Waze can alert you on what’s ahead.

Waze OOH

We spoke directly to Houston through our billboards with messaging that incorporated issues that only Houstonians would get.

Waze Radio

Despite the world of streaming platforms dominating everything, many Houstonians still listen to radio. Our radio spots not only served as an extension of our film but they also provided entertaining hyper relevant messaging as commuters were driving.

Waze x Houston Rockets

We’ve all been there… the game is about to end and we take out our phones to see exactly how awful traffic is leaving the stadium. We partnered with the Rockets to place messaging at the end of all Rockets home games. So, just as people started to check what the conditions were like leaving the stadium, we reminded attendees that no one would know better than Waze.