Airbnb

We created a social ad campaign targeting both existing and new followers with the message that now you can Airbnb more than an Airbnb. Beyond just homes, you can now Airbnb a unique experience or even a service to come right to your home. The campaign first saturated social platforms with broad ads in a multitude of formats. Viewers were then served with specific How-to’s in cities where Airbnb had the best Experiences.