A Passion For Taste

When working with Progresso, you immediately learn that they love three things in their commercials (in addition to their soup, of course): 1) can-phones, 2) chefs, 3) middle-class folks who use said phones to call said chefs because they love their soup. So when Progresso was about to release a new line of soups focused on their commitment to taste, one of our main goals was to change that formula, and ultimately we ended up creating two characters that embodied culinary perfectionism.